The worldwide release of the official release Jamaica 50 theme song “On A Mission” took place at 4:15PM today June 15 via simulcast on all radio and television stations in Jamaica and internationally.
Robert Bryan, Project Director of the Jamaica 50 Secretariat announced that the release was done in partnership with Kentucky Fried Chicken (KFC) a National Sponsor of Jamaica 50.
“When we first approached the KFC team there was absolutely no hesitation. From the very outset the team synchronized with us as they saw the big picture and it was a go right from the start. There was and continues to be a level of positivity, vibes, and oneness”, says Bryan.
The Song produced by Orville ‘Shaggy’ Burrell features some of Jamaica’s best-known international and local artistes who all gave of their talent and services free of cost. Featured in the song are Chevelle Franklin, Damian Marley, Beres Hammond, Romain Virgo, ‘Shaggy’ Tarus Riley, Wayne Marshall, Assasin and Tessanne Chin.
“The KFC Team is extremely proud and honoured to be partnering with Jamaica 50 Secretariat on the official release of its campaign song”, says Tina Matalon, Marketing Director of KFC.
“In fact our relationship with Jamaica spans some 37 years. We have grown with this country and it is our intention to support all things Jamaica. We were very happy when the team from Jamaica 50 Secretariat came to us.”
“We are taking the partnership a bit further than the release. We have made a commitment to Mr. Bryan and his team to drive the momentum and spirit of the song. Starting July16th we willbe offering to every customer who purchases a KFC Jam50 Meal a Jamaica 50 commemorative CD with the song; it is a collector’s item and every Jamaican should own one.”
Everyone can join the mission online via the Jamaica 50 Facebook page (http://www.facebook.com/officialjamaica50) and KFC’s Facebook page (http://www.facebook.com/kfcjamaica). Visit http://www.jamaica50.com for more information on plans for the 50th anniversary of independence celebration.