Dancehall singjay Vershon is aiming to make major moves with the ice cream-smooth single, Te Amo which appears to be geared at the lucrative Latin American market.
“I am currently working on a number of projects with an emphasis on Te Amo because of the feedback we have been getting. Right now, we will be launching an aggressive promotional campaign around it and others singles heading into the last quarter of the year. So, fans can look out for a lot of upcoming activities from me,” he said.
Released on the Dirty Memories rhythm for Konsequence Music/J1 Productions, the Inna Real Life singer noted that the record has hit potential and that it is aimed mainly at the female audience.
“The early feedback has been incredible so far. The women are loving this song, and they love the Spanish vibe, especially the chorus with Te Amo. Right now, Latin America is a huge market for music. That region has seen a surge in Internet use, mobile-phone ownership, and social networking, so it would be a mistake to ignore that part of the market,” he said.
Last year, a report by PricewaterhouseCoopers suggested that Latin America was set to become the fastest-growing region in the world in terms of spending for media and entertainment over the next five years. Statistics point to an increase in online video consumption and a 10.6 per cent increase in annual spending, including sales of computer electronics, music, film, DVDs, and entertainment tickets.
Recently, Vershon had tongues wagging following the release of his controversial record, My Success, which spent some time on the FIWI Choice top 10 music charts.
“I am making world music, and right now, mi just a try tap into several international markets because the work never stops. As an artiste, you can’t allow yourself to be caught up into the hype and the bag of mix-up thing in Jamaica because the world is out there waiting on some good music,” he said.
In addition to Te Amo, Vershon has a show in Grenada on October 21 before heading off for a show in Costa Rica on November 4. After that, he will be doing three shows in the UK between December 1 and 3.